Gold or Platinum: Find Your Perfect Shine

CHOOSING YOUR SHINE

Understanding the differences between 14K, 18K Gold, and Platinum Jewelry

Gold's purity is measured in karats (K), which denotes the amount of gold out of 24 parts. Pure gold is 24K but too soft for most jewelry, hence the creation of stronger alloys. Unlike gold, platinum used in jewelry is typically 95% pure, alloyed with metals like cobalt or iridium. It's highly durable, making it ideal for settings that secure precious stones firmly in place. To learn more about the precious metal characteristics, pros and cons, and gold color alloy breakdowns read the full article.